Psychology has an immense effect on the decisions we
make on a daily basis. Business
and organizational psychology are parts of psychology
which greatly influence how people make decisions, and on what base they make their buying decisions. Knowledge of the
factors that lead to the purchase of items from customers can greatly help
people in sales or marketing.
Psychology in Sales
Psychology
plays a major in sales. The psychology that influences buyers to purchase goods
is important to devise advertising strategies for the product on radio,
television or the internet and to determine how the packaging will be done.
Organisations pay a large sum of money just to know the psychology of their
buyers which determines the success or failure of a business.
Psychology in Real Estate
In
real estate, knowing how people think helps builders design homes for the consumer market. Realtors know
very well how to present a property from logos to decor of the
home. Psychometric training enables to
assess the thought process of people and is very helpful in day to day life.
Realtors know how to sell.
Organizational Psychology
Organisational
psychology impacts the setting up and operation of a business. It is very
important for effectively running the business. Business psychologists
know how making the best use of the resources. Many organisations contact business
psychology consultancy for psychometrics training.
It enables to understand the employee behaviour, sharpen leadership skills, and
create a healthy working environment.
Psychology in Advertising
Companies
spend hours in research to come up with ideas that would motivate buyers to use
their product. The research is centered on understanding the psychology of
potential buyers. For example, when we think of facial tissues the first word
that comes to mind is “Kleenex”. Such a close association is the result of
excellent understanding of customer psychology coupled with advertisement and
promotion.
